Referance Images

BrandScape

3 Aspirations

Own a furniture company

Create a well known Furniture style

Sell a piece of art

Lorena Duran!!

Our class had an interesting guest speaker today, she works for christies art auctions. Her name was Lorena Duran and she was a very beautiful woman who has made quite a career as a designer. She likes to consider her job title to be a "designer" because it gives her a wider ranger of opportunities and doesn't restrict her to being just a graphic designer or just an exhibition designer. She explained the importance of a cooperate identity and showed examples of the work that she did for Juan Valdez as well as her current work with Christies Auctions. She explained the importance of the identity of a company; how they portray their message and also target their consumers.